Overview
This certificate explores international growth strategy, market selection and entry modes in the context of international business strategy. Learners will engage with international case studies, critical reading and applied professional analysis, culminating in a strategic business plan. The programme is designed for learners seeking structured knowledge.
Learning Outcomes
Learning outcomes:
- Explain major concepts related to international growth strategy.
- Analyse relevant frameworks in market selection.
- Evaluate international cases involving entry modes.
- Produce an evidence-based strategic business plan.
