Overview
This certificate explores soft power theories, cultural diplomacy and strategic communication in the context of public diplomacy and soft power. Learners will engage with international case studies, critical reading and applied professional analysis, culminating in a public diplomacy campaign. The programme is designed for learners seeking structured knowledge.
Learning Outcomes
Learning outcomes:
- Explain major concepts related to soft power theories.
- Analyse relevant frameworks in cultural diplomacy.
- Evaluate international cases involving strategic communication.
- Produce an evidence-based public diplomacy campaign.
